外貿(mào)英語函電(第二版)(21世紀(jì)高職高專經(jīng)濟管理類專業(yè)立體化)
- 所屬分類:
- 作者:
葛萍,周維家 主編
- 出版社:
上海財經(jīng)大學(xué)出版社有限公司
- ISBN:9787564205539
- 出版日期:2009-8-1
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原價:
¥23.00元
現(xiàn)價:¥16.70元
-
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圖書簡介
隨著我國加入世界貿(mào)易組織,我國與世界的交流與合作更加廣泛。我國對外貿(mào)易的超常規(guī)發(fā)展,國外公司的大量進(jìn)入及其本土化經(jīng)營,使國際經(jīng)貿(mào)人才的需求量劇增。面對這種新的形勢,目前迫切需要解決的重要問題之一,就是要抓緊培養(yǎng)一批能夠適應(yīng)社會主義市場經(jīng)濟體制,既有國際經(jīng)濟貿(mào)易的理論基礎(chǔ)和實際工作本領(lǐng),又有從事對外經(jīng)濟貿(mào)易時撰寫國際商務(wù)英語書信能力的人才。
《外貿(mào)英語函電》是為適應(yīng)這一需求而編寫的。本書緊密結(jié)合我國外貿(mào)業(yè)務(wù)的實際,以“必需”、“夠用“為原則,突出實用性和針對性。本書通過商務(wù)書信的寫作、商務(wù)關(guān)系的建立、詢價與回復(fù)、報盤與還盤、訂單與確認(rèn)、包裝、裝運、付款條件、保險以及抱怨與調(diào)整等十個方面的內(nèi)容,系統(tǒng)訓(xùn)練學(xué)生撰寫書信和處理信息的能力。本書在編排上通過正文說明、體例示范和課后習(xí)題的方式使講練結(jié)合,易于學(xué)習(xí)和掌握。
目錄
Unit One Business Letter writing ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Two Establishing Business Relation ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Three Enquiries and Replies ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Four Offer and Counter offer ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ?
Unit Five Orders and Acknowledgements ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises
Unit Six Sales Promotion ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Seven Packing ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Eight Shipment ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Nine Terms of Payment ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Ten Insurance ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ??
Unit Eleven Complaints & Adjustments ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ?
Unit Twelve Forms of Trade ?
Text ?
Words and Expressions ?
Notes ?
Reference Expressions ?
Words and Phrases Power Development ?
Exercises ?
Glossary ??
Reference Answers to Exercises ??
參考文獻(xiàn)